It’s Yayla’s nature to offer the best…
Who could visualise an alpine landscape (in Turkish YAYLA) and not connect it with dreams? The Alps represent nature in its purest form and stand for values that we want to share with our family, friends and children. The team who brings the brand YAYLA to Europe and beyond has been conscious of these values and the big responsibility that comes with it ever since its establishment in 1979. Every YAYLA product, is produced according to Turkish traditional tastes based on highest quality standards and naturalness. Creating hundreds of different products over a period of 35 years is a huge challenge, but YAYLA continues to develop this process further. During quality management monitoring, our products are thoroughly tested with attention to detail, ensuring that YAYLA production adheres to high international standards. This work has paid off; we reap the benefits of it on supermarket shelves throughout Europe. YAYLA has succeeded in winning the trust of its customers, and the brand YAYLA is now setting standards through the quality of its own products.
In addition to the inner qualities of the brand, an aesthetically pleasing outer appearance is needed. The brand YAYLA holds a leading position in the market thanks to its quality, aesthetically pleasing packaging and PR work. YAYLA values customer opinion, tailoring and designing its product palette according to customer wishes. We introduce our new products through advertising and continually impress our customers with a wide variety of delicious new options.
As a family-based company, YAYLA expands its commercial network through professional management, not only in Europe but also in other growing markets worldwide. Our intercontinental distribution network extends over 18 merchants and their employees in other sales organisations. The brand YAYLA, which previously appealed mainly to the tastes of Turkish migrants, now introduces the world to traditional Anatolian specialities and the rich variety of flavours in Turkish cuisine.
We know that trained personnel is the basis for quality production, customer service and customer satisfaction. YAYLA regularly informs its employees and managers about current developments. The professional training of new, upcoming young employees is also an investment in our society’s future.
YAYLA has developed a franchise system and wants to motivate its representatives through merchant meetings in a pleasant atmosphere, informing them of the latest company goals in order to reach its highest goal – customer satisfaction.